Social Media in the City of Gold: Dubai’s Influential Companies


Dubai, often referred to as the “City of Gold,” is not just renowned for its opulent skyscrapers, luxurious lifestyle, and stunning desert landscapes. In recent years, it has emerged as a hub for influential companies on social media platforms. With its strategic location, business-friendly environment, and a diverse population, Dubai has provided the ideal backdrop for companies to leverage social media to their advantage. In this article, we will explore some of the influential social media company in Dubai that have mastered the art of social media marketing.

  • Emirates Airlines

Emirates Airlines, one of the world’s leading airlines, has a strong presence on social media. With a visually appealing feed that showcases the beauty of their aircraft and destinations, they have successfully built a loyal following. Their creative campaigns, engaging videos, and real-time customer support on platforms like Twitter have made them a role model for effective social media use in the aviation industry.

  • Emaar Properties

Emaar Properties, the real estate giant behind iconic projects like the Burj Khalifa and the Dubai Mall, understands the power of social media in the real estate industry. They use platforms like Instagram to provide a glimpse of their luxurious properties, promoting a lifestyle that resonates with their target audience. Their interactive virtual tours and behind-the-scenes content have earned them a massive following.

  • Careem

Careem, the ride-hailing service operating across the Middle East, has effectively used social media to connect with its users. They leverage Twitter and Instagram to provide real-time updates on ride availability, promotions, and safety measures. Their witty and relatable content often goes viral, making them a favorite among the younger generation.

  • Dubai Tourism

The Dubai Tourism board has embraced social media to promote the city as a global travel destination. Their Instagram account is a visual treat, featuring stunning images of Dubai’s landmarks and attractions. Through user-generated content and partnerships with influencers, they have created a community of travel enthusiasts who eagerly share their experiences, further boosting Dubai’s tourism industry.

  • Noon

Noon, the e-commerce giant in the Middle East, has established a strong online presence through social media. They actively engage with their customers on platforms like Facebook and Instagram, offering exclusive deals and promotions. Their customer-centric approach, combined with visually appealing content, has helped them gain a competitive edge in the region’s e-commerce sector.

  •, an Amazon company, is another influential player in Dubai’s e-commerce landscape. They utilize social media to keep their customers informed about the latest products, sales, and trends. Their Facebook page, in particular, serves as a platform for customer reviews and recommendations, enhancing trust among online shoppers.


Dubai’s influential companies have recognized the significance of social media in today’s digital age. Whether it’s airlines, real estate giants, ride-hailing services, or e-commerce platforms, they have harnessed the power of social media to engage with their audiences effectively. By creating visually appealing content, providing real-time support, and fostering a sense of community, these companies have not only increased their brand visibility but have also contributed to Dubai’s reputation as a global business and leisure destination. In the City of Gold, social media is indeed proving to be the golden ticket to success for these influential companies.


Related Articles

Leave a Reply

Back to top button